itc shares holders have endured a challenging two-year period, as the stock has failed to deliver returns despite strong fundamentals and consistent profitability. Over the past 24 months, ITC’s share price has remained largely flat or slightly negative, leaving investors frustrated while peers like Hindustan Unilever and Godrej Consumer outperformed.
However, analysts remain bullish on the FMCG-to-hospitality major, citing its steady volume growth, expanding non-cigarette business, and rising margins in the FMCG and hotels segment. Brokerage firms expect ITC’s restructuring moves and robust cash flows to drive long-term re-rating.
Experts also highlight that ITC’s low debt levels, strong dividend yield, and diversified portfolio make it one of the most stable plays in India’s consumer sector. They predict a potential upside of 20–25% over the next year if market sentiment improves.
