Apple has unveiled its latest premium accessory — the iPhone Pocket, priced at ₹20,000, created in collaboration with world-renowned Japanese designer Issey Miyake. The exclusive product is a designer pouch crafted to safely carry iPhones and other essentials, blending Apple’s minimalist style with Miyake’s iconic fashion philosophy.
While Apple describes it as a “functional fashion accessory,” the price has triggered a wave of reactions online. Some users praised the craftsmanship and unique design, while others questioned the steep price tag for what is essentially a phone pouch. Nevertheless, the iPhone Pocket is already gaining traction among Apple loyalists and fashion enthusiasts.