The Apple–Issey Miyake collaboration has resulted in a new product called the iPhone Pocket, launched in India for ₹20,000. The accessory features premium materials, a sleek finish, and a modern yet artistic design in line with Miyake’s signature style.
However, the launch has split social media right down the middle. While fashion lovers appreciate the craftsmanship and exclusivity, others argue that Apple has pushed luxury pricing too far. Memes and jokes about the price are trending online, with several users calling it the “most expensive phone pouch ever.” The product, despite the controversy, is expected to appeal strongly to the luxury market.
