Apple’s new ₹20,000 iPhone Pocket, crafted in partnership with celebrated designer Issey Miyake, has become the talk of the internet. The minimalist pouch aims to offer a fashionable alternative to traditional phone cases and slings.
Social media users are sharply divided. Some admire the product as a blend of art, technology, and high-end fashion, praising the durability and aesthetic appeal. Others call it unnecessary, questioning why Apple is entering the luxury accessories market instead of focusing on more affordable tech offerings. Regardless of the criticism, the accessory has successfully grabbed attention and boosted Apple’s lifestyle branding.
