Apple has expanded its lifestyle accessory lineup by introducing the iPhone Pocket, a designer pouch developed alongside famed Japanese brand Issey Miyake, priced at ₹20,000. The launch highlights Apple’s growing interest in premium fashion collaborations and lifestyle-focused products.
As soon as the product was revealed, social media erupted with mixed opinions. Supporters applaud the fine craftsmanship, unique silhouette, and luxurious appeal, while critics argue that the pricing is far beyond reasonable. Despite the mixed reviews, the product has gone viral, with many consumers curious about Apple’s direction in blending technology with designer fashion.
