Rising Costs Won’t Push iQOO 15 Price Beyond Rs 70,000, Company Assures Fans

The iQOO 15 may enter the Indian market priced below Rs 70,000, even as manufacturers across the globe face steep component cost inflation. CEO Nipun Marya shared that the brand is working on keeping the price in the Rs 65,000–70,000 band to stay aligned with consumer expectations.
The upcoming flagship is expected to bring substantial performance upgrades, including advanced AI-driven features and an improved camera system. With competition heating up in the premium smartphone space, iQOO’s pricing strategy could help it secure a strong foothold among enthusiasts.